http://hdl.handle.net/2374.MIA/6021 Carrie Girton Sun, 05 Apr 2026 13:31:35 GMT 2026-04-05T13:31:35Z http://hdl.handle.net/2374.MIA/6278 Beyond the Stacks to Partner for Success: Libraries and TRiO Programs! Girton, Carrie; McDonald, Krista; McDaniel, Julie Two academic libraries built connections with the federally funded first-generation or low-income student success programs (TRiO Student Support Services) on their campuses to support student success. http://hdl.handle.net/2374.MIA/6278 http://hdl.handle.net/2374.MIA/6277 In Perfect Harmony: Libraries and TRiO Programs Partnering for Student Success Girton, Carrie; McDonald, Krista; McDaniel, Julie The U.S. Department of Education funds TRiO Student Support Services (SSS) on college campuses. With over 70 TRiO programs in colleges throughout Ohio, there is a tremendous opportunity to develop connections between academic library staff and first-generation college students and to impact student success. During this session, presenters will discuss collaborations between library staff and TRiO programs at two institutions. One regional campus incorporated the SSS program into the library’s space, directly impacting student success. The other community college’s SSS program provided space for a “Librarian on Location,” which allows SSS students to meet library staff on their own turf and for collaboration between library and SSS staff. Presenters will discuss the partnerships’ impact on student success, logistics of these collaborations, and future plans. Learning Outcomes: Examine the collaborations described in this session in order to adapt and apply them to other settings and institutions. Identify similar collaboration opportunities at the home campus of audience members in order to impact student success and increase library value. http://hdl.handle.net/2374.MIA/6277 http://hdl.handle.net/2374.MIA/6276 Cultivating Connection by Caring: Using Empathetic Marketing to Reach Distance Students and Ease Library Anxiety Girton, Carrie “Feeling overwhelmed and stressed about your research papers? The librarian can help!” Empathetic marketing is the latest marketing trend—showing students how you can meet their core emotional needs. Meeting these needs assists in building connections between students and the library staff, helps ease library anxiety, and provides information about library services in new ways. While all college students experience similar needs, distance students have some unique experiences, feelings, and needs that should be addressed and met. Using empathetic marketing to reach distance students proves to them that we know about these needs and can help meet them. This session will define empathetic marketing, show examples of empathetic marketing, and demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors to distance students. Learning Outcomes: Define empathetic marketing in order to apply its principles to reaching students. Identify empathetic marketing techniques in order to incorporate them into outreach endeavors to distance students. Explain how and why empathetic marketing techniques can help alleviate library anxiety. http://hdl.handle.net/2374.MIA/6276 http://hdl.handle.net/2374.MIA/6255 Creating a Marketing Plan with a Marketing Team of One Girton, Carrie For librarians with little or no marketing experience, marketing plans can be daunting and overwhelming. However, they are not as difficult as they may seem. This article describes how the author created a marketing plan for a small academic library based on the structured, 5-part process, based on Kathy Dempsey’s 2009 book, The Accidental Library Marketer. http://hdl.handle.net/2374.MIA/6255